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5 Minutes with Matt Warta, CEO of GutCheck – Highway 12 Ventures

Highway 12 Ventures http://www.highway12ventures.com/ recently invested in an exciting new company called GutCheck http://gutcheckit.com/. Anyone who has worked in product development, or any area of marketing knows how important it is to be able to capture and understand the "voice of the customer". Big companies have traditionally used things like Focus Groups to capture this information. GutCheck provides a do-it-yourself, online market research tool that lets you lead one-on-one, real-time chat sessions with people in your target market whenever you want. As you will hear from Matt Warta, the CEO, Gutcheck has the ingredients to disrupt the qualitative research market. Gutcheck provides answers in minutes and at a fraction of the cost of alternative tools/approaches. It is a big opportunity, with the WW market for qualitative research estimated to be $4.5B, and the fastest growing portion of that being online, growing from $200M in 2009 to over $450M by 2013. (source: ESOMAR).

by: George Mulhern

Full Story: http://www.highway12ventures.com/2010/11/28/5-minutes-with-matt-warta-ceo-of-gutcheck/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Highway12Ventures+%28Highway+12+Ventures%29

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