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How to Enchant Your Customer

I love to do business with small businesses–in-store, online, for myself, for others, for pleasure, for work–it doesn’t matter to me. I love to find great products and services made by entrepreneurs who are trying to change the world. And I love to help small business owners because they aren’t flying around in corporate jets and lunching with investment bankers. American Express’s idea for Small Business Saturday is a marvelous one, and I’d like to help out by them explaining 10 ways that small businesses can enchant their customers.

Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2010/11/how-to-enchant-your-customer.html

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