Find Customers and Fund Your Startup — Before You Even Have a Product

Typically, most startups begin like this: They have a business idea, they raise the money to build their product or service, and then they launch a marketing strategy to gain visibility and awareness.

Web company Eat Your Serial http://eatyourserial.wordpress.com/ isn’t operating like most startups. In fact, it’s doing all of the above backwards, or more accurately, all at once.

By Shonali Burke

Full Story: http://www.bnet.com/blog/startup-pr/find-customers-and-fund-your-startup-8212-before-you-even-have-a-product/232?tag=drawer-container;load-section-river