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Tech-savvy put business intelligence to work

"The potential exists for 21st-century business analytics to solve problems big and small and make the world a better place."

Sitting in a cafe in Sydney awhile back, Danny Kennedy and Andrew Birch mused about all the valuable free data Microsoft and Google float out on the Internet.

In particular, they wondered if they could tap into the tech giants’ mapping services to remotely design rooftop solar energy systems using satellite images and aerial photos.

Turns out they could. Four years after that "aha" moment, Kennedy and Birch operate Sungevity, a thriving solar energy firm with 100 employees involved in designing residential solar energy systems in three states — without leaving the company’s Oakland office.

By Byron Acohido, USA TODAY

Full Story: http://www.usatoday.com/tech/news/2010-11-17-bizanalytics17_CV_N.htm

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