Heroes wanted in climate science story

"Scientists, academics, and politicians on the left, do not do stories very well," says Harvard political scientist Michael Jones, who earlier this year led a Policy Studies Journal report on the use and misuse of narrative in policymaking. "You have to tell a story, though, if you want people to retain information."

Dan Vergano

Full Story: http://www.usatoday.com/tech/science/columnist/vergano/2010-11-05-climate-story_N.htm