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Translation, Arabization and Advertising Copywriting

Translation and Arabization are sometimes used as synonyms when one refers to content from any language being interpreted into the Arabic language. Yet the two are quite different from one other.

In Arabic translation, we transfer an idea from one culture into another one via language; this is more than merely translating words from one language to another. Language is a medium for this transference. Throughout this process, the translator has the choice to be faithful to the source alone or to also factor in the mindset and culture of the target audience. It is a choice between translating literally from the original author’s point of view alone or interpreting and writing an intended message from the target reader’s point of view.

Full Story: http://www.globalizationpartners.com/blog/arabization.aspx

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Globalization Partners International http://www.globalizationpartners.com has created a more extensive overview of website globalization for Arabic-speaking consumers in a white paper, Website Globalization and E-Business United Arab Emirates http://www.globalizationpartners.com/media/191415/unitedarabemirates.pdf , which is available via a free download.

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