News
PrintingForLess October 2010 Newsletter
MATR Sponsor (view all)
What is one thing that most successful businesses have in common? We’ll give you a hint: FedEx put itself on the map by guaranteeing that packages would reach their destinations overnight; Burger King lets you have it your way; and Dominos Pizza promises to deliver hot, fresh pizza in 30 minutes or less. Each of these companies has made their mark by clearly conveying their unique selling proposition (USP).
Now, as a fellow small business, we are fully aware that hitting FedEx’s brand status is probably a few years away. But that doesn’t mean that developing a USP isn’t important. In fact, it’s even more essential because you’re still building the power of your brand. Think of a USP as your secret sauce – the special ingredient you need to avoid becoming a "me-too" company in a sea of competition. Need some inspiration? Check out these 10 examples of killer unique selling propositions from Think Traffic.
Full Newsletter: http://www.printingforless.com/NewsletterOctober10.html
MATR Supporters (view all)
News Catrgory Sponspor:
PFL Tech Inc. is a marketing technology company that provides sales enablement and marketing automation solutions, as well asprinting, mailing, and fulfillment services. They also provide some great Montana Jobs.