17 Mutable Suggestions For Naming A Startup

Naming a startup is hard. Very hard. On the one hand, the pragmatic entrepreneur thinks: "I shouldn’t be wasting time on this – for every successful company with a great name, there’s one with a crappy name that did just fine. It doesn’t seem like a name has much influence on the outcome at all. I’m going to get back to writing code." I sort of agree with this. You shouldn’t obssess about your name. But, you also shouldn’t dismiss it as unimportant. Part of the startup game is to try and remove unnecessary friction to your growth. Sure, you could build a spectacularly successful company despite having a lousy name – but why not stack the odds in your favor?

Posted by Dharmesh Shah

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