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Angel Investors, Part Two: Show Me The Money

October 5, 2010View for printing

This is the second in a three-part series on seeking start-up funding through angel investors. Part one, on whether your business is right for angel funding, can be found here

There’s a lot of prep work that goes into readying your business plan for presenting to angels, but most of it is about identifying your market and profitability. Campbell McKellar of LooseCubes points out that, for her, the most frequently asked question was about the market: “How big is the market? How are you going to reach that market? Collect good data on your intended market,” she says, “and be ready to talk about it.” Being ready at a moments notice to explain the market, how you’re going to capture it, and, most importantly, how you plan to monetize it could mean the difference between catching the attention of an angel investor or going unfunded.


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