The Three Most Common Pricing Mistakes

All the years I’ve been following business, strategy and small business—from the late 1970s through today—I’ve always wished for a magic formula for proper pricing. What’s the right price for this service? How should you price a new product? In teaching, writing and answering emails, this question comes up all the time. And, much as I’ve looked for the right answers, they aren’t at the back of the book.

by Tim Berry

Full Story: http://timberry.bplans.com/2010/09/the-three-most-common-pricing-mistakes.html