5 Winning Social Media Campaigns to Learn From

Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns. Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web’s unique properties like interactivity, community-building, and the ability to specialize local offers.

Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide.

Zachary Sniderman

Full Story: http://mashable.com/2010/09/14/social-media-campaigns/