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Why are Multilingual Keywords important for your international websites?

September 9, 2010/

Search engine marketers must ensure their pay-per-click (PPC) or search engine optimization (SEO) campaigns target the correct keywords or search terms, otherwise they might end up attracting a different target audience than planned, and lose opportunities in the local markets they are trying to reach with a campaign.

What is a "keyword"?

Full Story: http://www.globalizationpartners.com/blog/why-multilingual-keywords.aspx

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