Emerging economies will quickly add heft to global Internet

"The opportunities for online advertising and e-commerce in these markets are huge."

Brazil, Russia, India, China and Indonesia will double their Internet users to 1.2 billion by 2015, fueling growth at media companies and phone carriers, according to Boston Consulting Group.

By then, the countries will have three times the Internet users of the United States and Japan combined, up from about two times at the end of 2009, the consulting firm said in a report released last week. Personal computers will double in the five countries to more than 920 million, and mobile phones with Internet access will aid growth, according to the report.

As consumers gain more access to the Net, they’ll spend more time online, providing a boon to entertainment providers, the report said.

By Crayton Harrison and Mark Lee

Full Story: http://seattletimes.nwsource.com/html/businesstechnology/2012812714_btbricnet06.html

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