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How Your Smartphone Will Transform Your Elevator Pitch

August 23, 2010/

Listening to good entrepreneurs make their pitch is great fun. How well, or poorly, they align their passion and persuasiveness to the product details reveals a lot. Are they pushing an idea or telling a story? Is it all about their own charisma or is the innovative idea the real hero? Are we having a conversation or am I being sold? How will they get me to "get it"?

Full Story: http://blogs.hbr.org/schrage/2010/08/smartphone-transform-elevator-pitch.html

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