Hispanics become second largest USA consumer market

Hispanics now make up the second largest consumer group in the USA after non-Hispanic whites, who are the largest group with 200 million. One in every six U.S. residents is now Hispanic. The 2010 Census is expected to count 50 million Hispanics, whose population in America has increased 42% over the past 10 years, compared to 5% growth for the rest of the population.

Obviously this will have a major impact on many companies’ decisions involving Hispanic website localization and translation into Spanish for online marketing materials. But the issues are more complex, as U.S. Hispanics represent a swiftly changing demographic, where the English language is gaining strength, yet Latino branding and identity holds sway.

Full Story: http://www.globalizationpartners.com/blog/hispanic-tipping-point.aspx