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Nevada needs more than low taxes to lure businesses – Economists recommend focus on culture, education

Economic development is all the rage these days in Nevada.

The state’s reliance on tourism and construction bought it the nation’s highest jobless rate. Averting similar disasters later will require diversification into new industries. The topic is so hot that Lt. Gov. Brian Krolicki just launched a task force of nearly 30 people to form recommendations on bringing in new businesses. The Nevada Development Authority just rolled out another campaign in its ongoing effort to filch disillusioned companies from California, and the city of Henderson’s economic-development experts are busy trying to convince as many as 60 companies to move to Southern Nevada.

So now is as good a time as any to ask what relocating and expanding businesses want. What kind of message will draw them in for a closer look, and how should those wants and needs shape development officials’ marketing efforts?

By JENNIFER ROBISON

Full Story: http://www.lvrj.com/business/nevada-needs-more-than-low-taxes-to-lure-businesses-100213669.html

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