Western Montana InBusiness Aug. 2010 – Niche marketing about finding, meeting needs

Know your niche, know your customers.

It sounds like good business advice, and we hear such platitudes frequently, but what does it mean? How does a businessperson or entrepreneur get that knowledge?

Recently, Simona Stan, a University of Montana School of Business Administration marketing professor, and Charlie Stortz, vice president of Missoula-based international technology company Logisys, were willing to tackle this nuanced topic of niche marketing and provide some enlightenment for the Missoulian’s InBusiness readers.

“From a theoretical perspective, niche marketing starts from the idea that nobody can satisfy everybody and nobody can satisfy all of the consumers,” Stan said.

By BETSY COHEN

Full Story: http://mtinbusiness.com/inbiz-810/