A New Era at Great Northern Resort – Owners hope to stimulate rafting industry for whole Glacier National Park region

Nicolas Lee spent years in the corporate world, establishing a foothold in Hong Kong’s import trading market and building up his resume at Christie’s auction house in New York.

But none of that could properly prepare him for the challenge of operating a rafting business in Northwest Montana. A peak season that lasts eight weeks at most and unpredictable weather are just two of the puzzles Lee must figure out as one of Great Northern Resort’s http://www.greatnorthernresort.com/ three new owners.

And out of Glacier National Park’s 2 million annual visitors, only between 1 and 2 percent go rafting. There are four rafting companies in West Glacier alone dipping into that limited tourist demographic.

So Lee and other raft company operators have reached a conclusion – they need to get more people on rafts and they need to work together to do it.

“If we can get that 2 percent up to 3 percent or more, it’s not unreachable and it would help this whole industry immensely, ”Lee said.

Great Northern Resort http://www.greatnorthernresort.com/

Glacier Raft Company http://www.glacierraftco.com/

Montana Raft Company http://www.glacierguides.com/

Wild River Adventures http://www.riverwild.com/

By Myers Reece

Full Story: http://www.flatheadbeacon.com/articles/article/a_new_era_at_great_northern_resort/18818/