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And Now, the Tricky Part: Naming Your Business

June 30, 2010/

Getting a start-up off the ground is easy, compared with conjuring up the perfect moniker. Experts recommend short, snappy and easy to spell.

By EMILY MALTBY

Full Story: http://online.wsj.com/article/SB10001424052748704103904575336942902327092.html?mod=WSJ_hpp_sections_smallbusiness

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