PrintingForLess.com June 2010 Printing Matters – We Love Referrals

Take a moment to think about the last time you referred someone to a specific company or product. What was your motivation? Maybe you were enrolled in their referral program and wanted to get a reward for spreading the word. Or perhaps you were so blown away by the experience that you just couldn’t keep your mouth shut. Or the company offered something so ground-breaking or unique that you wanted to be the first one to tell others. Whatever the reason, we as human beings are inclined to tell others when we come across something worth talking about. As a result, referral marketing can be one of the most powerful and inexpensive ways to grow your business.

So, what can you do to drive referrals for your business? It’s all about using a variety of tools to encourage customers to promote your business, and then rewarding those who do. A great first step is to identify your advocates and then create some sort of a formal referral program to entice them to talk. Consider these tips from Office Arrow to make your referral program work for you. Also check out Seth Godin’s recent blog post for his thoughts on becoming remarkable.

In this month’s newsletter we’re highlighting a product offering to jump-start your brand, showcasing an article to help master the art of referral marketing, and providing some hints to help make your company blog a must-read.

Full Newsletter: http://www.printingforless.com/NewsletterJune10.html