The many faces and flavors of entrepreneurism in Wisconsin

Ask the average person to describe an “entrepreneur” and it may sound a bit like a white-coated scientist emerging from a laboratory with the promise of a life-saving drug, albeit 10 years and hundreds of millions of dollars away from reality.

In Wisconsin, and especially in Madison and Milwaukee, that description certainly fits one successful class of entrepreneur. Biotech and medical device innovation has helped to put the state on a different economic map.

Across Wisconsin, however, entrepreneurism takes a variety of shapes and forms that involve young and old, city dwellers and rural residents, garage inventors and moms with good ideas, and sectors of the economy that have little or nothing to do with medical technology.

Tom Still

Full Story: http://wistechnology.com/articles/7484/