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The 7 Habits of Highly Ineffective People

The thing about habits is that for good and bad they require no thinking. An established habit, whether getting ready for work in the morning or having a whiskey after, is a pattern of behavior we’ve adopted—we stick to it regardless of whether it made sense when we initially adopted it, and whether it makes sense to continue with it years later. From a human irrationality perspective this means that something we do “just once” can wind up becoming a habit and part of our activities for a longer time than we envisioned.

Dan Ariely

Full Story: http://www.technologyreview.com/blog/post.aspx?bid=355&bpid=25333&nlid=3128

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