I kid you not

This has got to be the funniest thing I have read in a business plan.

An entire section related to ‘Gorilla’ marketing. As if we didn’t have enough to deal with regarding Guerilla marketing, now there’s this whole other strategy of Gorilla marketing. Our best interpretation of this new angle is the giant air-filled gorilla advertising a new car sale at the Ford dealer (thank’s Alex.) However, American Tourister really pioneered the way in Gorilla marketing with their 1970’s luggage commercials featuring two apes and a suitcase. They were at least thirty years ahead of the rest of the marketing world. Chiquita later picked up on this by putting a label on bananas – very slick Gorilla marketing tactic.

Gary Bloomer

Full Story: http://www.techranch.org/blog.php?blog-id=312245123