The modern business plan

It’s not clear to me why business plans are the way they are, but they’re often misused to obfuscate, bore and show an ability to comply with expectations. If I want the real truth about a business and where it’s going, I’d rather see something else. I’d divide the modern business plan into five sections:

Seth Godin

Full Story: http://sethgodin.typepad.com/seths_blog/2010/05/the-modern-business-plan.html