Putting a price on goodness

Can entrepreneurs pursuing some sort of greater good keep up with companies that exist solely to turn a profit? Umair Haque looks at multiple academic studies and concludes that the socially responsible companies don’t just keep up — they outperform. "Striving to do more good is associated with greater profitability, equity and asset returns, and shareholder value creation," he writes.

Umair Haque

Full Story: http://blogs.hbr.org/haque/2010/05/why_betterness_is_good_busines.html