Sustainability is the next business mega-trend

Environmental issues are emerging as the next business mega-trend, with thousands of companies pouring resources into energy efficiency, pollution control and sustainable-business techniques, write David Lubin and Daniel Esty. In this exhaustive account, Lubin and Esty examine the factors that fuel that shift and set out the key steps companies need to take to stay ahead of the curve.

by David A. Lubin and Daniel C. Esty

Full Story: http://hbr.org/2010/05/the-sustainability-imperative/ar/1