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In a World of Ads, Teaching the Young How to Read Them – Admongo.gov

A federal agency is undertaking an effort to school youngsters in the ways of Madison Avenue.

The initiative seeks to educate children in grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.

The centerpiece of the effort is a Web site called Admongo (http://www.admongo.gov), where visitors can get an “ad-ucation” by playing a game featuring make-believe products closely modeled on real ones, among them Choco Crunch’n Good cereal, Cleanology acne medication, Double Dunk sporting goods and the Smile Meals sold at Fast Chef restaurants.

By STUART ELLIOTT

Full Story: http://www.nytimes.com/2010/04/27/business/media/27adco.html?hpw

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City Club Missoula – Missoula youth advocate, Layci Nelson of the Missoula Forum for Children and Youth says parents, kids need to be media literate http://matr.net/article-38388.html

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