Twenty Principles That Comprise The Foundation For Sales Success

Several years ago while driving from Jacksonville Florida to Orlando with my boss, he explained to me why he was the world’s greatest salesperson. He said it boiled down to one thing, just one thing. He was born with the “gift of gab.” I couldn’t believe my ears and yet he was dead serious. Nothing could be further from the truth. I’m not challenging the fact that he was born with the gift of gab. What I am challenging is his statement that the gift of gab is the secret to sales success. I’m going to give you a list of twenty principles that I believe comprise the foundation of sales excellence. Salespeople that effectively apply these principles are far and away the best salespeople in the world. Bye-the-way, the gift of gab is not one of them.

By Timothy B. Huffaker, President, The Business Performance Group

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