Seth Godin on the Tribes We Lead – Can You Lead in Today’s World?

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Full Video: http://www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html