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Tourism Office unveils online scenic byways guide Enticement – Guide seen as means of attracting visitors

To attract more visitors to Utah’s 26 state and national scenic byways, a new online guide on the Utah Office of Tourism Web site, http://www.utah.travel, has been developed.

A direct link to the site is available through http://sgsdigital.com/pubs/ut/byway/.

The online information about the history, recreation, nature, archeology and culture of each byway parallels the contents of a 64-page guide designed by graphic artist Larry Clarkson and organized by Gael Hill, Utah’s scenic byway coordinator.

"This new online guide will allow travelers to view and print the pages on demand that are of interest to them," said Leigh von der Esch, the Utah Office of Tourism’s managing director and chairwoman of the Utah State Scenic Byway Committee.

By Mike Gorrell

The Salt Lake Tribune

Full Story: http://www.sltrib.com/business/ci_14665334

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