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The 2-Minute Opportunity Checklist for Entrepreneurs

Okay, so you scored 17+ on the Isenberg 2-Minute Test, socked away some cash, traded down to a cheaper car, got a couple more credit cards, and are all set to give notice at work. You feel great, yet your stomach is in knots. Welcome to the club. You have made the entrepreneurial choice. Now you need a business idea that identifies or creates an opportunity to bring monetizable value to the market. Huh? Oh, right: you need a way to make money. Luckily, this guy Isenberg, the one whose test got you here, also has a way out, another two–minute test, but of your business idea. So just answer yes or no:

by Daniel Isenberg

Full Story: http://blogs.hbr.org/cs/2010/03/the_2minute_opportunity_checkl.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29

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