Are Your Salespeople Professionals?

When I think of a professional, my mind is instantly drawn to doctors, lawyers, accountants, dentists, musician, architects, athletes or any other occupation that requires extensive education, training and specific practice of skills and knowledge prior to engaging in a particular trade. Additionally, professionals are typically rewarded with a high level of financial compensation and universal respect. Respect comes from the understanding of the price they have paid in time, effort and financial investment to achieve their specific skills.

The dictionary describes a professional as “a person engaged or qualified in a profession: professionals such as lawyers and doctors. A person engaged in a specified activity, esp. a sport or branch of the performing arts, as a main paid occupation rather than as a pastime. A person competent or skilled in a particular activity, having the necessary ability, knowledge, or skill to do something successfully, such as a highly competent surgeon.”

By Timothy B. Huffaker, President, The Business Performance Group

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