Strategic Plans Lose Favor – Slump Showed Bosses Value of Flexibility, Quick Decisions

During the recession, as business forecasts based on seemingly plausible swings in sales smacked up against reality, executives discovered that strategic planning doesn’t always work.

Some business leaders came away convinced that the new priority was to be able to shift course on the fly. Office Depot Inc., for example, began updating its annual budget every month, starting in early 2009. Other companies started to factor more extreme scenarios into their thinking. A few even set up "situation rooms,” where staffers glued to computer screens monitored developments affecting sales and finances.

By JOANN S. LUBLIN and DANA MATTIOLI

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