Session set to create a brand for Great Falls

The competition to attract new businesses, investment and new residents is increasing, and the Great Falls Development Authority is committed to leading the effort to make the community more competitive in that arena.

In order to start doing that, Great Falls needs a brand, said Nano McCluskey of the GFDA.

A brand isn’t simply a catchy tag line or impressive logo, said Bill Baker of Total Destination Management and the author of "Destination Branding for Small Cities." Baker is the consultant hired by the GFDA to help lead the community through the branding process.

By JO DEE BLACK • Tribune Business Editor

Full Story: http://www.greatfallstribune.com/article/20100120/BUSINESS/1200305/1046/SPECIALSECTION05/Session-set-to-create-a-brand-for-Great-Falls