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Companies turn to virtual trade shows to save money

January 5, 2010/

Who needs handshakes and cocktail hours?

With travel budgets deeply slashed across Corporate America, more companies are turning to virtual trade shows to connect with customers and suppliers.

Virtual shows combine the latest technology in webcasting, online chats, video streaming, webinars and avatar graphics to offer the elements of trade shows: exhibitor booths, speeches, seminars, distribution of marketing literature and social "gatherings."

By Roger Yu, USA TODAY

Full Story: http://www.usatoday.com/money/industries/travel/2010-01-04-virtual-trade-shows_N.htm

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