Where Digital Marketing Is Heading in 2010 (Part 1)

In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.

by Ken Mallon and Duncan Southgate

Full Story: http://adage.com/digitalnext/article?article_id=141219