Businesses that do good will be rewarded

It’s as predictable as the chorus of a power ballad. Every time I discuss good and evil, howls of protest erupt. Is it polemic? Is it deliberately controversial? Isn’t hard-nosed business beyond good and evil, anyways?

Not a chance.

Here’s 21st century strategy, summarized in four words: minimize evil, maximize good.

Full Story: http://blogs.harvardbusiness.org/haque/2009/12/21st_century_strategy_in_four.html