How to stand out in the crowd

Dan Heath, co-author of Made to Stick http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?ie=UTF8&s=books&qid=1259708152&sr=1-1 , explains how to stand out (video) https://www.openforum.com/idea-hub/topics/marketing/video/made-to-stick-how-to-stand-out-in-a-crowded-marketplace? in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch the video to learn more.

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