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Silicon Valley’s new sport: extreme bootstrapping

Bootstrapping — the practice of launching a business with personal funds, credit cards, hard work and chutzpah — has long been a catalyst of Silicon Valley’s dynamic economy. But now, with investment dollars scarce but job-seekers plentiful, Internet entrepreneurs are taking the lean, Spartan ethos to new extremes.

By Scott Duke Harris
[email protected]

Full Story: http://www.mercurynews.com/business/ci_13825531

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