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VCs Change Their Tune

The pressure of the recession hasn’t been all bad. It’s forced many small businesses across the country to reinvent themselves by developing new revenue streams and strategies to cope with dwindling resources.

The venture-capital firms that support those businesses have also had to make adjustments. Just as small retailers have had to devise new ways to pinpoint customers willing to spend but also able to pay, VC firms have had to seek out entrepreneurs ambitious enough to try starting a business in this environment but also smart enough to manage their risk.

By DIANA RANSOM

Full Story: http://online.wsj.com/article/SB10001424052748704576204574529744146104798.html?mod=WSJ_hpp_sections_smallbusiness

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