Why Twitter Lists Matter

Last week Twitter debuted a new feature that lets you group your followers, Twitter calls it Lists. To learn Twitter List basics, Josh Catone’s Mashable post HOW TO: Use Twitter Lists http://mashable.com/2009/11/02/twitter-lists-guide/ is a good place to start.

Why do lists of Twitter accounts matter?

Twitter Lists are an efficient way to find Twitter-people that you don’t know, but should. Consider this list of 500 entrepreneurs, founders, startups, CEOs, and influential business people http://twitter.com/latenitecoder/entrepreneurs put together by Peter Urbanski. When you subscribe to a list like this, the updates of everyone in the list appear in your Twitter feed—You don’t have to subscribe to each individual account. You may not want to subscribe to a list with 500 active Twitterers, but take a quick look and you may turn up a handful of interesting, thoughtful people you do think are worth following.

Full Story: http://sloanreview.mit.edu/improvisations/2009/11/04/twitter-lists/