How to Bootstrap Your Business

When you start a company with little money and no outside funding— carefully monitoring expenses while you’re growing— your growth model is often referred to as "bootstrapping." Another definition of bootstrapping? Quite simply, doing more with less.

By COLLEEN DEBAISE

Adapted from the upcoming book THE WALL STREET JOURNAL COMPLETE SMALL BUSINESS GUIDEBOOK (Three Rivers Press, Dec. 29, 2009).

Full Story: http://online.wsj.com/article/SB10001424052748704322004574477660284323706.html?mod=WSJ_hpp_sections_smallbusiness

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