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New blogger rules aimed at shifting new-media world

Online scribes must disclose pay for reviews, feds say.

A blogger who reviews a product – — but leaves out whether he or she got a payment, high-value gift or free vacation to write the review — could run afoul of new federal regulations on advertising.

The blogger rules, announced last week by the Federal Trade Commission, are part of revisions to the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.

The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares.

Online scribes must disclose pay for reviews, feds say.

Full Story: http://www.sltrib.com/business/ci_13516819

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