Three Best Ways to Win a Corporate Client

In this challenging economy, Corporate America is hunkering down and limiting spending on products or services that don’t address critical needs. That’s made it more difficult than ever for small businesses to attract and land corporate accounts. They’ve had to do even more prospecting – more calls, more networking, and more seeking of referrals, says Rich Isaac, president of a Sandler Training franchise in Hauppauge, N.Y., a business-development training firm for small- to medium-size businesses.

By RAYMUND FLANDEZ

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