Marketers focus on humor in viral ad videos

The Web is flooded with branded videos attracting rapt attention and millions of views from consumers through viral distribution. Many of the most popular viral videos are humorous. It’s not a new concept, but the notion of producing funny video clips on behalf of brands in the hopes of obtaining viral buzz has become an advertising discipline in its own right.

By Kate Kaye

Full Story: http://www.clickz.com/3635104