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Seven famous founders share money mistakes, smart moves
September 28, 2009 /
The crumbling of Wally Amos’ cookie empire taught him how to be a better man, and a better business leader.
The creator of Famous Amos Cookie Co. opened his first cookie shop in 1975. A decade later, the once-growing company faced severe financial trouble, forcing him to sell the company in pieces to outside investors.
A competitor’s tastier cookie didn’t cause the trouble. He did.
"I thought that I knew more than anybody else," he says. "I thought I was the main attraction, and I wasn’t listening to other people."
By Laura Petrecca, USA TODAY
Full Story: http://www.usatoday.com/money/smallbusiness/startup/week3-famous-founders.htm
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