LookingGlass lets marketers monitor, use social media

Microsoft Advertising has a new product-in-development, codenamed LookingGlass, that’s designed to help marketers use, monitor and analyze social media networks.

It’s a browser-based (using Silverlight) application to help marketers wade through the deluge of tweets, Facebook news feeds, YouTube updates – and on and on and on – that PR professionals are starting to find overwhelming. Right now, LookingGlass is just a prototype, according to a Microsoft blog post http://community.microsoftadvertising.com/blogs/analytics/archive/2009/09/23/microsoft-lookingglass-helps-businesses-catch-the-social-media-wave-at-advertising-week-2009.aspx .

"What we’re trying to do is to make social media actionable for businesses," product evangelist Jamey Tisdale told Mel Carson of the Microsoft Advertising Blog.

Full Story: http://blog.seattlepi.com/microsoft/archives/180298.asp