10 Ideas Changing the World Right Now – Ecological Intelligence

When it comes to going green, intention can be easier than action. Case in point: you decide to buy a T shirt made from 100% organic cotton, because everyone knows that organic is better for Earth. And in some ways it is; in conventional cotton-farming, pesticides strip the soil of life. But that green label doesn’t tell the whole story — like the fact that even organic cotton requires more than 2,640 gal. (10,000 L) of water to grow enough fiber for one T shirt. Or the possibility that the T shirt may have been dyed using harsh industrial chemicals, which can pollute local groundwater. If you knew all that, would you still consider the T shirt green? Would you still buy it?

"We can know the causes of what we’re doing, and we can know the impact of what we’re doing," says Goleman, who wrote the 1995 best seller Emotional Intelligence. "It’s going to have a radical impact on the way we do business."

Dan Goleman http://www.danielgoleman.info/blog/

Ecological Intelligence: http://www.morethansound.net/store/hardcover-books/ecological-intelligence-hardcover-/prod_167.html

By BRYAN WALSH

Full Story: http://www.time.com/time/specials/packages/article/0,28804,1884779_1884782_1884776,00.html