Montana Matters to singers: Wildlife to benefit from CD, acoustic concert and more

If you want to reach hearts and minds in Montana, you’re going to need a songwriter.

The folks behind Montana Matters http://www.montanamatters.com/1 , a fresh wildlife and conservation campaign, knew it right from the start.

"Good music. Ballad-style music. That’s kind of the way Montana is," said Craig Sharpe, executive director of the Montana Wildlife Federation http://www.montanawildlife.com/, one of two nonprofits behind the national campaign.

It was last spring that the MWF first started looking for new partners in a creative campaign to bolster wildlife conservation in Montana – and to find successful ways to raise funds.

And the MWF found a friend in Missoula’s International Wildlife Media Center & Film Festival http://www.wildlifefilms.org/ , which leapt like a lynx aboard the effort.

"I think this campaign is trying to epitomize what Montana is all about around the world," said IWFF executive director Janet Rose.

By JAMIE KELLY of the Missoulian

Full Story: http://missoulian.com/entertainment/music/article_df591492-a469-11de-9cd6-001cc4c002e0.html