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Is your startup a "lampost" company?

A man was crawling around on his knees , he was looking for his lost wedding ring. Others joined in the search. Fortunately for all, there was good light from a nearby lamppost. An hour went by, no ring was found. A frustrated searcher had the insight to ask, “where do you think you lost it?” “Over there”, the distraught man pointed. But that is hundreds of yards away, mumbled the searcher. “Well yes”, exclaimed the man, “but the light is better under the lamppost.”

Rob Ryan

More: http://www.entrepreneur-america.com/aboutea/robsblog/wp/?p=3

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